Digital Marketing for Contractors

Your old site might be dragging along, but a site that isn’t at its best is at its worst. Slow-performing sites can hurt your SEO, ruin customer experience, and drive away leads. If a site’s design is outdated, it can make your business look unprofessional or untrustworthy.

Keeping your site modern and professional is essential for contractors trying to get found online. If homeowners don’t trust your site, they won’t trust you, and they won’t hire you to work on their homes. Professional web design from Oostas guides homeowners through your site until they’re ready to work with you. 

While search ads are often associated with product-based businesses, they are an excellent tool for contractors and other service providers. Google ads can propel your website to the top of the search results page, which is great for competing with other contractors in your local market. 

Plus, search ads can also target specific audiences, attracting qualified leads who are already looking for your contracting services. 

Optimizing your site to be found in the local market is called “local SEO,” and it is one of many digital marketing strategies that helps contractors convert leads. A few local SEO strategies include optimizing your Google Business Profile, running local ad campaigns, and targeting specific locations with local landing pages.

At Oostas, we’ll help you build your local SEO and strategize how to optimize your business for local searches. 

Contractors will often work with digital marketing agencies that do a great job of helping their business rank on Google. They’ll see their traffic increase and their rankings soar, but ultimately, their revenue won’t grow.

That’s because, while it’s easy to get caught up in vanity metrics, it’s essential to target search terms that provide value to your business. If you’re not targeting customers who are interested in hiring a contractor, it’s unlikely that your leads will convert. 

At Oostas, we prioritize digital marketing that converts, finding you local and qualified leads ready to book a contractor in their area. 

Contractors will often work with digital marketing agencies that do a great job of helping their business rank on Google. They’ll see their traffic increase and their rankings soar, but ultimately, their revenue won’t grow.

That’s because, while it’s easy to get caught up in vanity metrics, it’s essential to target search terms that provide value to your business. If you’re not targeting customers who are interested in hiring a contractor, it’s unlikely that your leads will convert. At Oostas, we prioritize digital marketing that converts, finding you local and qualified leads ready to book a contractor in their area. 

Social media is uniquely helpful for contracting businesses that want to prioritize local leads. As opposed to other forms of digital marketing, social media allows you to build relationships with your community, positioning you as a trusted contractor in your area. Plus, with a well-managed social media strategy, you can leverage the visual aspects of your business and showcase your past projects. 

The best marketing channels for your contracting business depend on your specific business model, location, budget, and goals. No business can approach its digital marketing the same way.

At Oostas, we put time and care into onboarding your business to ensure we understand your pain points and how to address them. To start learning about how Oostas can help your contracting business take off, schedule an initial consultation. During that consultation, we’ll listen to what you’re working through as a business owner and start making a plan to get you found online.