online Marketing Blog

Building an accessible website ensures everyone can engage with your content, regardless of their abilities. From optimizing color contrast to adding accessibility plugins, small steps make a big impact. Prioritize inclusivity and show your audience you care! Need help creating an accessible website? Reach out to us today, and let’s make the web a welcoming space for all.

Ranking higher on local search results can make all the difference for small businesses. Local SEO helps you show up in searches specific to your area, bringing in more nearby customers. In this guide, discover essential steps like claiming your Google My Business listing, using local keywords, adding your business to local directories, and building local backlinks. Whether you’re a bakery or a handyman, these tips can boost your visibility and help you connect with your community. Dive into the basics of Local SEO and start showing up right where your customers are looking!

Is your website helping or hurting your local business? In this post, we explore how a simple website redesign can make a big impact—boosting your brand's first impression, improving user experience, enhancing local search rankings, and driving more sales. Discover practical tips for optimizing your site to make it more user-friendly, mobile-ready, and effective at turning visitors into loyal customers. If your site could use a refresh, read on to learn how a few changes can make all the difference for your business growth!

Discover the five most common website mistakes small business owners make and learn how to fix them. Improve navigation, mobile optimization, page speed, SEO, and calls to action to boost user experience and increase conversions.

Small businesses need a website. We break down 8 reasons why small businesses need a website and provide solutions to get your business the website it needs.

Learn how to optimize your web content for search engines while keeping it user-friendly. In this post, we’ll explore the key elements of effective SEO, focusing on creating a balanced approach that boosts visibility and engages readers without overloading your content with keywords.

Learn how domains and hosting work, why they're essential for your website, and the importance of keeping your login information secure to avoid disruptions.

Thank you, Lancaster, for voting us the #1 Website Designer! We’re beyond grateful for your support and trust in our work. In our latest blog, we’re celebrating this amazing achievement and giving a special shoutout to some of our incredible clients who also took home top honors this year. From the best breakfast spot to top-notch pest control, these local businesses are truly the heart of our community. Check out the full blog to see the winners, and join us in celebrating Lancaster’s finest! 🚀

Discover how Site Comments can transform your web development workflow. This powerful collaboration tool enables seamless communication between team members and clients, centralizing feedback and speeding up the review process. Say goodbye to scattered emails and phone calls – with Site Comments, you’ll enjoy faster go-live times, better client service, and more time to scale your business.

Get found with Oostas social media marketing packages for small businesses. Schedule a consultation to get a custom proposal for your business and get started!

In the digital age, your website serves as the virtual face of your business. It’s often the first point of contact for potential customers, making it crucial for leaving a lasting impression.  Just like fashion trends change over time, website designs evolve too. So, how often should you refresh your website design to keep up with the times and maintain relevance in the ever-changing online landscape? Let’s explore.

Customers face thousands of ads daily & it can be tough to crack through the noise. So does PPC work for small businesses? Only if you do it right! We can help.

From design flexibility to SEO capabilities, we compare Duda vs WordPress to help you decide which website builder suits your needs best.

At Oostas, we understand the importance of website navigation for small businesses. Our user-friendly designs make it easy for visitors to navigate your site and find what they need quickly. Let us help you create a seamless online experience for your customers.

Negative reviews are an inevitable part of running a small business. Even if you offer a high-quality product or service, you can’t please everyone all the time. However, that doesn’t mean you should ignore negative reviews. In fact, the way you respond to them can sometimes be just as important as the reviews themselves.

Five Benefits of Having a Business Coach for Your Small Business

Companies need a strong brand and marketing strategy to succeed and stand out in a fast-paced world. A cohesive brand is more than just a logo or a product design. It is the sum of all your business values, goals, and visual elements combined.

Why are websites so expensive?

Learn why a social media strategy is essential for every small business. You can trust Oostas to get you on the right track by providing tactics and tips to build an effective, results-driven plan.

Uncover the mysteries of SEO for small businesses.

Is your social safe? Learn how to protect your social media accounts from hackers with these nine essential strategies.

Privacy Policy Question and Answer with Oostas

If you have been searching for an SEO company in Lancaster, PA, you have definitely come to the right spot! At Oostas, SEO is a huge factor in every one of our services. But what exactly is it?

Google reviews checklist by Oostas web and marketing

Online marketing checklist by Oostas web and marketing

Our Favorite Duda Ecommerce Store Features by Oostas

A small business that helps small businesses. Our goal of mastering our craft of digital marketing for small businesses enables you to do more of what you do, better than ever before. Work with our team of strategists for Social Media, Web Design, SEO, and more to get your small business thriving online. This is our story.

Having a Google My Business profile is the easiest way to get started with local Search Engine Optimization. As a small business, building a web presence can seem extremely daunting. But what if you could get your business found both on and off-line, engage with your customers, and get insights to help improve what you offer for free? With Google My Business, you can do all of this while focusing on your day-to-day operations.

PPC is the perfect solution for businesses with a flexible marketing budget looking to get fast traffic to their website or e-commerce store. Run ads on Google and set your budget based on the search potential. Track your analytics and see what keywords and phrases work best.

We all like money and with websites costing you ongoing fees, it's a good idea to strategize how to outweigh those costs with revenue streams.

Easily create blog posts for your customers on Duda

So you’re thinking of building a website using one of the big platforms we always see on TV: Squarespace, WordPress, Weebly, Etc. They are low cost, drag and drop, and have trendy templates that make creating a site design pretty easy. You’re probably already pretty tech savvy. But I want to set the record straight. Designing a website is not about being technically skilled, or having good pictures. It involves so much more to get it right and working for your business. Here are the 8 reasons you should hire a website company over doing this yourself.

Do You Use The Google Guarantee? It can be very difficult for a small business to be seen as a trusted source in the online marketplace. This is particularly true for companies offering a service in a local area.

If you’re looking to grow your business, the answer may be as simple as putting a little effort into caring for your existing customers more.

Google offers a wide selection of tools and services to businesses and companies online. One of the specialized tools available to webmasters is the Google Search Console. Even if you are not a webmaster, but if you are the owner of a website, this free service can provide a wealth of information about your website.

Most people are spending a lot more time online these days, which makes it easier than ever to get your business in front of a target audience looking for the products or services you offer.

Reality is, fewer than half of all small businesses survive their first few years. So what is the difference between those who survive and those who thrive? The UPS did a survey and found that 70% of small businesses who received mentoring survived their first few years. Why is that an important stat? Let's take a look.

Using email to market your business provides a truckload of benefits. But if you're like many small business owners, you're either not sure how to get started or you're not convinced what you're already doing is actually working. If that’s you, then continue reading, cause there is hope.

What does "nichify" mean, why is it a critical process that many small businesses overlook, and how can it create tremendous growth in your business?

Get great podcasts to listen to for business inspiration and resources, plus tips on how to grow your business through speaking engagements on other's podcasts.

6 Keys to Writing Your Own Website Content by Oostas. According to experts , 7 seconds is pretty important - that’s how long you have to make an impression.

Staying Productive During Covid 19. If you're working from home or even laid-off, we've got some resources to help you stay productive.

Historically, business men and women who expanded their marketing during hard financial times are the ones that not only survived but thrived - both during and after difficult economic times. Let's take a look at some of them and gain some inspiration.

We all like being appreciated. You probably do. I definitely do, and I'm sure your customers do too. So how do you feel when someone says a heart felt "thank you" to you for something you did? You probably feel happy, appreciated, and you tend to like that person more. Imagine what would happen if you invested time into thanking your customers. How would they feel? Probably happy, appreciated and then to like your business more.