SEO vs. PPC Marketing for Small Businesses

Achieving visibility on search engines can be a daunting task, particularly for small business owners. Among the multitude of available options, two stand out as the most prominent: SEO and Pay-Per-Click (PPC) advertising. Each method possesses its own set of strengths and weaknesses, and the optimal choice typically hinges on your business objectives and resources.

The long term solution

Rank higher in search over time by improving the credibility of your website to search engines. SEO is helping search engines understand your websites content.

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A calculator , coins , and a piece of paper with a dollar sign on it.

Budget increases or decreases based on the scope of work and SEO plan you choose.

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Steady results. These take longer to see but have a longer-lasting impact.

SEO

You can maximize your reach and effectiveness with a broader audience.

SEO

Organic search rankings carry more credibility and increase your overall website strength.

The shorter term solution

PPC is great for seasonal advertising and can easily be changed & updated for seasonal advertising needs.

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PPC

The budget is flexible and ever-changing based on your business needs at the time.

PPC

Steady results. These take longer to see but have a longer-lasting impact.

PPC

More targeted audience.

PPC

Paid ad rankings aren’t always as trustworthy = whoever pays the most gets the top spot.

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See the Difference for Yourself

As experts in digital marketing, we suggest starting with SEO to increase the authority of your website and gain value that lasts for your website and small business.


Ideally, a combination of both SEO and PPC helps guarantee your visibility in front of ideal clients.

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