Tips for Creating Happy Customers

Here are a few tips we've got to help you get happier customers: 

1. Use PHNs

PHN is short for Personal Handwritten Note, and my dad taught me this years ago. He was in a sales training seminar when the speaker taught on the value of writing personal, handwritten notes to both your leads and customers. I've been on the receiving end of this a few times, and it's great to actually get something in the mail, open it up and see a handwritten note from someone saying thank you.   When we first incorporated this into Oostas we went to Walmart and bought a box of generic thank you cards, and started sending them to anyone who we did a consultation with, just to say thank you for taking time to discuss your business with us. Since then we've upgraded to branded thank you cards, and our close rate after consultations is quite high. I'd guess a part of that is due to PHNs.

2. Celebrate Anniversaries

This might not be relevant to every business, but if you are able to keep track of when someone becomes your client for the first time, make a note and send them an anniversary gift a year later, just saying thanks for being a client for a year.

Again, when we started doing this with Oostas, our anniversary gifts were simply a Starbucks gift card that had our logo on it. Since then we've graduated to sending brownies in the mail. (Let me know if you want a tip on how to easily and affordably send simple gifts like brownies in the mail.) Either way, take time to celebrate your clients, and I guarantee they'll be happier as a result of being appreciated. 

3. Better to Give Than Receive

As a small business owner, getting authentic likes on social media, and especially Google reviews is a coveted treasure. If you operate as a B2B (business to business) model, then take time to give those things to your customers. Anytime you have any interaction with another business and you can legitimately say they seem like a solid business, take the 2 minutes to like them on social media and give a simple review on Google. Chances are, they just might do the same for you in return.