Social Media Strategy for Small Business for 2023 by Oostas

facebook

• Used for- updates and messages
• Active users- 2 billion
• Largest audience- men ages 25-35
  

instagram

• Used for- Sharing photos, videos, and graphics
• Active users- 2 billion
• Largest audience- women ages 25-34
  

pinterest

• Used for- Sharing aesthetic photos and videos
• Active users- 478 million
• Largest audience- women ages 50-64
  

snapchat

• Used for- Sharing stories (Photos and videos)
• Active users- 319 million
• Largest audience- women ages 18-29
  

tiktok

• Used for- Sharing videos
• Active users- 1.2 billion
• Largest audience- women ages 18-24
  

Create engaging content

Now that you have your accounts set up, it’s time to start posting content that your audience will find useful or interesting. If you are constantly posting salesy content, people will tune out and eventually unfollow you. A good rule of thumb is the 80/20 rule – 80% of your content should provide value and 20% of your content can be promotional. 

Some ideas for content include blog posts, industry news, tips & tricks, behind the scenes photos/videos, and infographics. If you are stuck for ideas, take a look at what other businesses in your industry are doing on social media and see what performs well for them. 

 engage with your audience

Once you start posting content, don’t forget to engage with your audience! Responding to comments and messages shows that you are active on social media and that you care about your customers. You can also run social media contests or polls to get people talking and increase engagement. 

How to Start Social Media Marketing for Small Business

So, you’ve set up your accounts, drafted a few posts, and now what? You don't have the same budget as the big guys, so you have to get creative. One of the best ways to market your small business on a shoestring budget is through social media. But if you're not a social media expert, where do you even begin? Don't worry, we've got you covered. 

Post regularly

Consistency is key when it comes to social media marketing. If you only post sporadically, people will forget about you quickly. But if you post regularly (at the very least once or twice per week), people will start to recognize your name and associate it with quality content—which is exactly what you want! 

Use hashtags strategically

Hashtags are a great way to get more eyes on your content—but only if they're used correctly! Don't just throw a bunch of random hashtags into every post; instead, take the time to research which hashtags are being used most frequently by your target audience and use those accordingly. 

Run Social Media Ads

Social media advertising can be a great way to reach more people with your content—but it's not necessary (or even advisable) for every business type or budget size. If you do decide to run ads, make sure they're targeted specifically at your target audience so that you don't waste money reaching people who aren't interested in what you have to offer anyway. 

Social Media schedule for Small Businesses

A social media schedule will help you save time by batching your content creation and giving you a plan for what to post and when. It will also help you be more strategic about your social media marketing by making sure you're posting content that is aligned with your business goals. Creating a social media schedule is easy! Just follow these simple steps:

Decide how often you want to post on each platform

Once you've chosen your platform(s), it's time to decide how often you want to post. The frequency of your posts will depend on a number of factors, including the type of content you're posting and the size of your audience. A good rule of thumb is to post at least once per day on each platform.

Create or curate content in advance

One of the best ways to save time on social media is to create or curate content in advance. This way, you can batch your content creation and have a stockpile of content ready to go when it's time to post. Not sure what kind of content to create? Try mixing things up with a mix of images, videos, blog posts, infographics, etc.

Use scheduling tools to automate your posts

Once you have some content created, it's time to start scheduling your posts! There are a number of different scheduling tools available (including Hootsuite, Buffer, and CoSchedule), so find one that works best for you and start automating those posts!

Key to successful Social Media Marketing

Let’s face it, as a small business owner, you’re always looking for ways to get ahead of the competition. And in today’s digital age, one of the best ways to do that is through social media marketing. But with so many businesses out there fighting for attention, how can you make sure that your small business is the one that goes viral?

 Pay attention to trends

One of the best ways to ensure that your social media marketing campaigns are successful is to pay attention to trends. What’s hot right now? What are people talking about? If you can tap into what’s trending, you’ll be more likely to capture people’s attention—and get them talking about your business.

Be responsive

In today’s digital world, people expect businesses to be responsive—especially on social media. If someone takes the time to reach out to you on social media, they expect a quick response. So, make sure you have someone monitoring your social media channels regularly and responding to comments and questions in a timely manner.

Have fun

Another key to successful social media marketing is enjoying yourself. Yes, you read that correctly. It's important to remember that social media is first and foremost a way to connect with people. If you're not having fun, chances are your followers aren't either. So go ahead and crack a few jokes, show your personality, and above all, don't take yourself too seriously.

Social Media outsourcing for Small businesses

Let's face it: social media is fun and beneficial, but for a full time business owner, it can be a real pain to manage. Managing all those accounts, coming up with new content, and staying up-to-date with the latest trends is a full-time job in itself. And that's where Oostas comes in. 

We're social media experts, so we can take all the pain out of social media for you. We'll handle everything from content curation to account management, and we'll make sure your social media presence is always in front of your target audience. So go ahead and outsource your social media needs to us - we'll make sure that your online presence is on point, while freeing up your time to focus on other things.