What Do Blogs Have to Do With SEO?

If you have been searching for an SEO company in Lancaster, PA, you have definitely come to the right spot! At Oostas, SEO is a huge factor in every one of our services. But what exactly is it? 

Search Engine Optimization (SEO) is the process of improving a website or specific webpage through keywords. So how do you find keywords? Well, that is where SEO specialists come in. These important people do keyword research to determine which keywords customers are finding your site with and which keywords need to be implemented into your site content. Don’t ask me exactly how they do it; I’m just a writer!

Speaking of writing, what I do directly corresponds with the SEO specialist. They give me a list of keywords pertaining to your business, and I include those words in any place I can, including blog posts, guest blog posts, Google My Business posts, and additional on-site content. Content writing is genuinely very important for your business, but many business owners come to me scratching their heads asking, “now why do I need you to write for me again?”

Honestly, I don’t blame them! Search Engine Optimization services can seem so complicated and unnecessary. Businesses used to get along just fine without search marketing, so what changed? And why do search results matter so much to my business?

In an age of technology, everyone turns to Google for every little thing. People are searching for the “best coffee shops near me” and “how to clean gutters,” and if you found us on Google, you most likely searched for “SEO company Lancaster.” For your business to be located near or at the top of Google search results, you need to have these essential keywords and phrases implemented on your site. 

If you are a roofing company in Lititz, PA, how will you ever get found if your website doesn’t say that you are a roofing company in Lititz, PA? The humble small business will quickly fall behind larger companies if they fail to incorporate keywords and phrases into their sites and Google Business Profiles. 

This is where I, the Content Marketer, come in. Incorporating a blog into your website alone can significantly improve your Google ranking. Google LOVES a good blog. So, to keep your content relevant to your business while still appealing to search engines, I become your official blog writer. 

Now hang on, how can a writer know anything about my business or my industry? That is a fair question. Most of the time, I don’t know anything…yet. Most of my job is researching the ins and outs of your company, learning and understanding your products and services. That way, I can accurately write for you while also optimizing the posts to ensure they will be found and read. 

The great part about my job is collaborating with the business owner. After I get a feel for who you are, I get to work writing in a voice that fits your company. When I am finished, I will send the piece to you, and you can make comments on any edits or adjustments I need to make. While I do a lot of research, I can’t become an expert in your field overnight (or sometimes at all!). So this is your opportunity to give me any corrections I need to make. Of course, no writer can guarantee that they will write you an absolutely perfect piece, so feel free to suggest adjustments.

Then, your piece gets uploaded! That’s all there is to it! And next thing you know, your blog will be attracting new customers to check out your site. That is the magic of SEO! If this seems like it could significantly help your business, why don’t you ask us what we can do for you? At Oostas, we have a wide variety of SEO services available to fit your budget and business. Apply content to your site, and get found on Google!