Get Noticed With Google Ads (PPC)

Adam Kirk • 13 October 2020

Now more than ever... being visible online is critical for the small business.

Scrabble tiles spell out the word adwords on a wooden table.

Most people are spending a lot more time online these days, which makes it easier than ever to get your business in front of a target audience looking for the products or services you offer.   With that being said, it is important to point out that not all ads are the same. Small businesses and companies of all sizes working with Oostas for our Pay Per Click (PPC) marketing will find a customized approach to developing ads that delivers measurable results. We use strategic keywords, local SEO, and strategic choice of the parameters of the PPC campaign to maximize visits to your website from a highly motivated target audience.


Tips for PPC Success

We are experts at boosting your PPC results. In addition to choosing the SEO strategy to get your ad seen by your target audience, we also assist by ensuring the landing page they arrive on will lead to high conversion rates. We test keywords to make sure irrelevant or ambiguous keywords do not end up chipping away at your budgeted amount.


We also work closely with your business and your budget to prioritize campaigns that create the most impact. The use of retargeting, or reaching already familiar users, is a great way to bring back people who have already been to your business website and are more likely to make a purchase.


Stats to Consider

If you are still evaluating the value of Google Ads, take a look at the following facts:

  • 86% of consumers use online searches to find local retailers and businesses
  • 80% of global internet users see Google ad campaigns
  • 40% of the clicks on any search page are on the top three ad spots
  • 72% of companies using Google Ads plan to boost PPC campaigns
  • On average, businesses earn two dollars for every 1 dollar spent through Google Ads


For more information on the use of Google Ads for your business, give us a call at 717-742-4769 .

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