Understanding Google Search Console

Adam Kirk • 15 December 2020

What is Google Search Console and why should i use it?

Google offers a wide selection of tools and services to businesses and companies online. One of the specialized tools available to webmasters is the Google Search Console. Even if you are not a webmaster, but if you are the owner of a website, this free service can provide a wealth of information about your website.


The Many Uses of Google Search Console

There are several ways to use Google Search Console. Business owners, and specifically in-house website development teams, use this tool to maintain the site. In addition, it used to check for server errors and to ensure the website is free from malware or other issues with hacking or security breaches on the site.


Web developers use Google Search Console for an even wider range of applications. It can be used during the development of the website, ensuring any code is free from errors that may create site performance glitches or problems. It is also useful for monitoring and optimizing website traffic, ensuring the site is included in Google searches, and checking the right applications are in place to provide the end-user with a seamless website experience.


Before using the Google Search Console tool, the website owner must verify the site. It is a simple process that ensures the person attempting to use the tool is the actual website owner. Once verified, the Console is effective in determining how to improve the website to optimize the organic search results ranking and to be found by your target audience search queries.


If you are a DIY'er and want to discover more yourself, here is a great link to get you started: https://youtu.be/ONr5Z7VhNFI. Most SEO plans through Oostas utilize Google Search Console, so if you have additional questions don't hesitate to reach out and ask a member of our team.

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